Starbucks has discontinued its handcrafted brioches, cinnamon buns, and sourdough.
The world's largest coffee business is closing one of its boldest culinary endeavours after less than three years.
Supposedly Starbucks founder Howard Schultz discovered Princi during a business trip to Milan in 2016.
Starbucks licenced Princi to operate U.S. bakeries in Seattle, New York, and Chicago in July 2018.
Princi is also the food provider for Starbucks' two luxury destination brands: the "experiential" Starbucks Roastery and Starbucks Reserve, the coffee chain's wine bar concept.
Starbucks said Princi will continue to serve pastries, breads, tarts, and more at specialised locations.
Princi outlets have functioned as a "test bed" for Starbucks' menu, cuisine, and design, but the business is "changing" its long-term corporate plan.
It's unknown if Princi sites suffered during the epidemic.
Eater claims that the Chicago business had been busy in recent weeks, with some customers eating in-house before Chicago's mask-wearing law last week.