Burger King Not Bringing Back This Cheap Burger

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The Whopper is Burger King's signature product. The chain aims to maintain the item's iconic position while it rethinks its strategy.

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It's the major reason the Whopper was pulled from the dollar menu this year, and Restaurant Brands CEO José Cil says it won't return at that price soon.

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The Whopper has been our mainstay since 1957. We're removing it from core discount and promoting it. This is crucial to BK's U.S. business model.

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Cil said "no" when asked if the Whopper will return to the bargain menu.

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Customers can pick from various value packages. "$5 Have It Your Way includes a Whopper Jr. Our guests have been pleased with the value "CEO:

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Burger King's parent announced menu modifications in February. One was the Two-for-$5 Whopper deal. At the time, promotion volume was reduced.

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Burger King launched Impossible King Whoppers and Impossible Southwest Bacon Whoppers on June 27 to rebrand the Whopper.

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Since launching the Impossible Whopper in 2019, the burger titan has offered plant-based meat alternatives.

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The chain eliminated sundaes and chocolate milk this year. Menu updates include new Whoppers.

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