Coca-Cola might soon challenge Starbucks. The renowned beverage manufacturer is looking to innovation to explore new opportunities.
Since 2019, the beverage firm has expanded Costa Coffee across Europe. Coca-Cola recently revealed intentions to sell these products in the U.S.
Costa Smart Cafes" coffee vending machines are the company's emphasis.
Barista-free coffee at the press of a button Smart Cafes is the world's first coffee machine of its kind that can generate both hot and cold beverages, including "ice coffees and iced fruit cordials.
The vending machines are employed in convenience stores, grocery stores, retail outlets, housing, and recreational facilities. It's unclear where in the U.S. they will first emerge.
Costa's self-service strategy prospered during the epidemic.
Europe has known Costa since 1965, but the U.S. is new. National Coffee Association polls shows that coffee consumption is at a two-decade high (NCA)
Recently, the beverage company broke its own guidelines.
Coke released a fruity drink with EDM singer Marshmello last month. It has also created Jack Daniel's & Coca-Cola RTD and Simply Spiked Lemonade.