Wendy's introduced a new breakfast menu during the epidemic. The company was launching out a to-go breakfast menu when folks couldn't go anyplace.
Since then, the restaurant has made inroads into the morning by promoting fresh-cracked eggs and innovative menu items like the Breakfast Baconator and French Toast Sticks.
The chain's CEO mentioned breakfast on the second-quarter results call.
"Our U.S. breakfast business surpassed the competition in the QSR burger category," he added.
"We estimate U.S. breakfast revenues to climb 10% in 2022 and hit $3,000 per week by year's end," he said. This month's debut of French Toast Sticks should boost visitors and add-ons.
McDonald's adding an item to a worldwide menu seldom affects its U.S. plans, but a change in Canada may. The fast-food behemoth has introduced two hot McMuffins to its Canadian morning menu.
"The Spicy Habanero Bacon 'N Egg McMuffin has a fresh-cracked egg, spicy habanero sauce, hickory-smoked bacon, and processed cheddar cheese "shared website
These limited-time deals should boost Wendy's Canadian outlets or win back lost consumers.