McDonald's Removes This Burger From Menu

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McDonald's is a powerhouse at developing famous things, but it's not an innovator. Last year, it tested a novel burger but has since pulled it.

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McDonald's reported this week that its U.S. test of the McPlant burger has ended as planned, and there are no signs of more testing or a wider deployment.

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Early testing in 2021 were good enough to warrant an extended test at 600 outlets this year, but the plant-based burger didn't sell well enough to stay on the menu.

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MCD staff at 25 sites that formerly stocked the product told us it's no longer available. Unsurprisingly, the product didn't sell well.

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The chain didn't immediately comment on the burger's condition.

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Those in the know aren't surprised. Since the beginning of the year, rumours have lingered about the McPlant's reception in the U.S.

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Urban places like Dallas and San Francisco sold 20 McPlants a day, whereas rural and suburban areas sold 3 to 5 burgers.

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The McPlant was manufactured to order, which may have slowed operations at McDonald's, where speed and efficiency are crucial.

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McDonald's CEO Chris Kempczinski dubbed the chain's approach to plant-based fast food "Darwinian" (aka whatever sells massive volumes gets to stay on the menu).

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He answered, "I do anything the consumer wants." "If customers buy enough plant-based, I could turn my entire menu vegan. We'll offer burgers if they want."

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mcdonald's
is giving free sandwich today

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