Abry's has engaged Pusha T for its next commercial campaign.
Pusha T is a former member of the group Clipse, known for their cold-blooded street tales about the drugs trade.
Their sophomore album "Hell Hath No Fury" is regarded one of the finest rap albums of all time.
Later, he went solo and became one of the most vicious battle rappers, destroying his opponents with ice precision and cleverness.
In 2018, he engaged in a spat with Drake so ugly that Jay-Z reportedly intervened to deescalate the situation.
The video depicts a fearful Ronald McDonald stand-in and professional bull rider Ezekiel Mitchell. Pusha punctuates one mention of the McRib with his typical "Yeeugh!" ad lib.
Arby's earlier engaged Pusha for “Spicy Fish Diss,” an all-out assault on McDonald's Filet-O-Fish sandwich, which Pusta deems bland.
Pusha tweeted #ArbysPaidMeButIWouldSayThisAnyway during the Spicy Fish Video.
Thorton isn't cashing a cheque to promote his favourite fast food chain. This is personal.
Arby's licenced Pusha T's 2014 EDM hit "Burial" for the We Have the Meats campaign; he owns 40% of the song and gets paid every time it airs.